Oct
25
Written by:
adayal
10/25/2011 12:15 AM
It is said that strategy is product of an individual mind or a couple of brains working together .
We firmly believe ,to be successful , business must have a strategy formulation process .
The work is too important to be left at the mercy / vagaries of
- a single extraordinary mind or
- couple of bright minds
In fact , most good/great companies have around 6-9 steps for strategy formulation
with each step having 4-8 child steps .
Blue Ocean Strategy is a type of strategy and therefore it must also be converted into a process to get
grounded / institionalised in a company
As per Kim and Mauborgne , developing Blue Ocean Strategy is, in fact , a process with 4 distinct stages :
1. Consumer utility
2. Price
3. Cost
4. Adoption