Safir is senior partner and the head of the Trademarks Department at Anand and Anand. He is an adviser and strategist on Intellectual Property matters to leading companies including several Fortune 500 companies; and acts for over 5,000 clients. Safir is an executive council member of the Franchising Association of India (FAI). He has written several articles including for IAM, World Trademark Review, Asia IP, Managing Intellectual Property (Euromoney), International Internet Review, Dataquest, and International Franchising Laws. He is also speaker at several national and international conferences.

 

Safir is Bachelor of Arts in Economics from Shriram College of Commerce, Delhi University and completed his law degree from Delhi University in 1995. He is a member of the Bar Council of India; International Trade marks Association (INTA); Asian Patents Attorneys Association (APAA), Asia-Pacific Lawyers Association; Centre for International Legal Studies (Honorary Life Member), SAARCLAW, AIPPI and International Bar Association. Safir practices in the following areas: trademarks, franchising and licensing, character merchandising, IP audits, IP issues in mergers and acquisitions, due diligence, oppositions, rectifications, intellectual property laws involving individuals, copyright laws. He is a strategist on several IP portfolios.